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Apple Inc. Price Forecast: The $260 Support Test

Apple Inc. stock price chart on cracked phone screen at sunrise
Apple Inc. stock price chart on cracked phone screen at sunrise

Apple Inc. closed at $260.58 today. That's down 0.77% from the open and nearly 6% off the week. The stock opened at $262.60 and couldn't hold.

I've been watching this level for three days. The Fibonacci S1 sits at $262.87 — we broke through it. Not a good sign when support becomes resistance.

The Weekly Damage

One week performance: -5.45%. That's the kind of move that makes people check their phone twice.

The monthly range tells the story better. Low of $244.68, high of $280.91. We're sitting much closer to the bottom than the top right now. When you lose 20 bucks in a month and can't bounce back, something's off.

I caught the top at $278 three weeks back. Sold half, held the rest. That rest is now underwater. Classic mistake — waiting for "just a bit more" when the chart's already rolling over.

What The Indicators Say

The ADX reads 20.18 and says Strong Buy. That's hilarious given we just lost 6% in a week. ADX measures trend strength, not direction — so yeah, we're trending alright. Trending down.

Stochastic K% at 37.45 flashes Buy. Makes sense — we're oversold territory. But oversold can stay oversold. I've learned that the hard way on three different trades last year.

IndicatorValueSignal
SMA 10268.42Strong Sell
EMA 100260.42Neutral
SMA 200240.85Strong Buy

The 10-day moving average sits at $268.42 and screams Strong Sell. We're nearly 8 bucks below that line. Short-term momentum is cooked.

But the 200-day SMA? $240.85. We're still 20 bucks above long-term support. That's the only bullish thing I can say today. If you zoom out far enough, this looks fine. Zoom in and it looks like a slow bleed.

Pivot Levels That Actually Matter

Fibonacci pivot point: $264.54. We're below it. R1 resistance at $266.21 — that's where the first bounce attempt dies. S1 support already broke at $262.87.

Woodie's pivot comes in at $264.49, basically the same story. R1 at $266.54, S1 at $262.17. Pick your pivot method, doesn't matter. We're on the wrong side of all of them.

The next real support is that $244.68 monthly low. I don't want to see it tested but that's where the buyers showed up last time. If we slice through $260 clean, that's the target. Check out the live stock market data if you're tracking multiple names — this isn't an Apple Inc.-only problem. Tech's been soft across the board.

The Neutral Signal Makes No Sense

Today's overall signal reads Neutral. Meanwhile Price Action says Bullish. I don't know what chart they're reading.

Maybe the algos are confused too. You've got the long-term trend still intact, short-term selling pressure, and a bunch of oscillators saying different things. So they split the difference and call it Neutral. Useless.

If you're trying to trade this on Fxpricing Blog analysis alone — and I hope you're checking your own charts too — the setup is muddy. Not a clean entry either direction. Maybe that's what Neutral actually means. The market doesn't know yet.

What I'm Doing

I'm holding what I have but not adding. That $260 level is psychological. We close below it for three days straight and I'm cutting the position. Not waiting for $244. I've done that before and watched another 10% evaporate while I "gave it time to recover."

If we bounce back above $265 with volume, I'll add a small position. But it has to be clean. No grinding sideways for a week. I want a gap up or a solid green candle that reclaims the pivot point. The kind of move that makes you feel dumb for missing it.

For Apple Inc. price today context, compare this to Microsoft Corporation — they're tracking similar patterns this month. Tech's getting sold as a group, not stock by stock.

The 2026 Forecast Question

Apple Inc. forecast 2026 depends entirely on whether this is a dip or a roll-over. If the $260 level holds, we're probably back at $280 by March. Fail here and we're retesting $240, maybe lower.

Long-term I'm still bullish. The 200-day moving average says the trend is up. But short-term? This is a mess. The free stock market widget on my site shows Apple Inc. buy or sell as a toss-up right now — which is exactly how it feels.

I'd rather miss the first 5% of a bounce than catch the last 10% of a dump. If you're asking me for an Apple Inc. analysis today, I'd say wait. Let the chart show you a direction before you commit cash. We're in no-man's land — below short-term support, above long-term support, and nobody's in control.

Are you holding through this or waiting for a clearer setup?

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Market analyst and financial content writer at Fxpricing Blog.